Growth drivers of fmcg industry


















In , the supermarkets and hypermarkets distribution channel segment dominated the FMCG market. The growth of this segment is driven by rise in disposable income and increase in demand for a one-stop solution for all shopping needs. Moreover, the augmented experience provided by these retail formats increases its attractiveness to customers.  · The five growth drivers for FMCG. by Deborah Jackson Febru. Febru. The events of brought with them some of the biggest changes that we’ve seen in Australian retail in decades. As borders closed and we moved more of our lives home, brands had to reinvent the way they engaged with shoppers, and retailers needed to adjust to an increased demand for things . been the key growth drivers for the sector. Theber of num online users in India is likely to cross million by FMCG industry is expected to grow per cent in Q Retail market in India is estimated to reach US$ trillion by , with modern trade .


Fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector with household and personal care accounting for 50% of FMCG sales in India. Growing awareness, easier access and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55%) is the largest contributor to the overall revenue generated by the FMCG sector in India. The seven consumer drivers are the key to your current and future customers. Every major recent development in the FMCG market can be linked to them, and they will underpin the key trends going forward. Price will always matter, but the recent price wars have largely abated, and even Marketing teaches that price is not a USP. In , in terms of region, North America is expected to remain dominant and grow at a steady pace in the FMCG market. However, Asia-Pacific is expected to grow at the highest CAGR of % owing to changes in lifestyles, which is led by globalization and increase in working population.


This research aims to study the current trend in the FMCG sector in India and to identify the key drivers for the growth to FMCG sector in India. Driving Forces in This Year's Consumer Goods Trends · 1. Customer Centricity in the Digital Age · 2. Bioindividuality · 3. Sustainability, Global. Nielsen predicts that India's FMCG industry will grow Identify the drivers impacting sales through regression modelling.

0コメント

  • 1000 / 1000